When the Platform Competes: Buy Box, Data Power and Structural Neutrality

When the Platform Competes: Buy Box, Data Power and Structural Neutrality

#amazon seller australiaInfo NES

Modern marketplaces now act as infrastructure, rule-makers and direct competitors. This article examines Buy Box visibility, listing control and data asymmetry — and asks what structural neutrality really means in platform ecosystems.

Retail Rivalry: Amazon vs indie sellers

When the Marketplace Competes: A Small Australian Seller’s View on Platform Neutrality

#amazon seller australiaInfo NES

This article is written from the perspective of an Australian independent seller with nearly a decade of marketplace experience across FBM and FBA operations.